To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…
With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year.