2017 Marketing Predictions: Voice marketing, bots and breaking the filter bubble
From marketing to machines to ‘humanising’ technology, John Watton, EMEA Marketing Director, Adobe offers six predictions on the focus for marketers in 2017.
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Top tips: How to get the most out of your Christmas emails
Kim Stiglitz Courvoisier, director of content marketing at Campaign Monitor, shares her best tips for creating an effective email marketing campaign during the festive season.
Little consumer interest in 2017’s hottest digital tech- survey
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.
Facebook faces massive fine for “misleading EU over $19bn WhatsApp deal”
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.
Top 10 Tech Trends of 2017
Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research.
Guest comment: Digital identity is broken. Can we fix it?
Identity fraud and online breaches seem to be dominating the news recently, with Tesco and the National Lottery leading the way. Jeremy Newman, founder and executive director of ShowUp discusses why the password system infrastructure is failing and what needs to be done to eradicate identity fraud once and for all.
The top 20 branded Facebook live videos of 2016
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Three expert views on big data in 2017: Camelot Global, NHS and Think Big
As we look to what lies ahead for the big data industry in 2017, what will be the main challenges for marketers? This article combines the thoughts of three leading experts from Camelot Global, NHS and Think Big on what the biggest challenges, changes and impact will be for big data in 2017.