Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Top tips: How to get the most out of your Christmas emails

December 22, 2016

Kim Stiglitz Courvoisier, director of content marketing at Campaign Monitor, shares her best tips for creating an effective email marketing campaign during the festive season.

With shoppers expected to spend in excess of £700m online on Christmas Day, it is the prime season for businesses to take advantage of those last-minute shoppers. With an astonishing 4,300% ROI and $43 generated for every $1 spent, according to a US Direct Marketing Association report, email marketing is the most successful channel for achieving this. We’ve collected tome tips to help you make the most of your festive email marketing campaigns.

Save the date

Let’s take a step back. It may sound obvious, but being unprepared for the year’s most important holiday dates could derail your marketing campaign. And while Christmas and New Years’ will fall on the same days each year, you’ll be pleased to know these aren’t the only ones.

December is an especially busy month with Winter Solstice (December 21), Hanukkah (December 24) and Kwanzaa (December 26) all within a few days of each other so be sure to target everyone on your customer base to maximise sales potential.

Plan your work, then work your plan

You might not want to send out emails for every holiday, so target the ones most relevant to your market and that will drive the most revenue. Planning is crucial as it allows you to co-ordinate content, personalise offers and create visuals specifically for each holiday. Draw up a well executed plan, and then let automation do the work for you.

Automaton is key

With 49% of companies now using marketing automation, it has become an integral part of marketing strategy for businesses. Manually creating and sending emails to your customers the day before running a Christmas sale is a burdensome task and it will certainly not reap the best results.

Automation tools allow you to manage your campaign so you can send multiple emails to customers in the lead up to Christmas to the right people, at the right time, and at the right frequency. Automation tools make it much easier to plan a schedule of festive emails, indicating different special offers, discounts and promo codes, and increasing the frequency as the day draws closer.


Presentation

Tailor the visual specifically for the product you are marketing. Start by making your emails closely resemble your website to achieve consistency across all digital platforms and adapt the imagery, text and colour to best suit your brand. And regardless of sector, always put consideration into the subject header – as those initial seconds that grab your customer’s attention are absolutely key.

Be personalised

It pays to be personal at Christmas and all year long. Research has found that a personalised subject line will make it 26% more likely that your email will be opened. So it comes with no surprise that 75% of enterprises planned to invest in personalised messaging in 2016.

There is no better time to utilise the data you’ve collected from your customer base over the past year. You should use the information you have, including – what they’ve purchased, when they purchased it, and what they are likely to want to purchase in future. Moreover, personalising your emails will make the recipient feel like the message has been created specifically for them. And who doesn’t like to feel special, especially as this time of year?

And to wrap-up

With 68% of online shopping carts filled, and then abandoned, there are plenty of opportunities for you to send email reminders to your customers about the products that may still be lying untouched in their shopping carts. The post-Christmas break in the lead up to the new year is a great time to re-engage with your customers, as the January sales are just around the corner…

By Kim Stiglitz Courvoisier
Director of content marketing
Campaign Monitor

Ads, News Christmas, content, email, marketing

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT