Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond.
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.
Paul Thomas, Sales Director at Experian Marketing Services explores how marketers need to better utilise retargeting.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.