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Google: How we fought bad ads, sites and scammers in 2016

January 30, 2017

Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.

Ads, Regulation advertising, content, Google, government, Search

Top 5 most engaging movies on Facebook in 2016

January 27, 2017

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?

Ads, Content, Social, Video, Viral content, Facebook, marketing, media, video

UK adspend up 4.2% after Brexit vote

January 27, 2017

UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.

Ads adspend, advertising, agencies, Europe, global

Acquia to power Virgin Sport online festival platform

January 27, 2017

Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform.

Ads sport, UK

Are you a strategic, specialised and creative marketing professional? So is everyone else

January 26, 2017

LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.

Ads, Content global, marketing, Twitter, UK

Top data marketing tips: Putting customers at the heart of campaigns

January 26, 2017

Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.

Ads, Content, News Amazon, analytics, brands, content, digital marketing

Google removed 1.7bn ‘bad as’ in 2016 (including fake news)

January 25, 2017

Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

Ads, Regulation, Search advertising, content, Facebook, Google, government

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

January 25, 2017

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

Ads, Video, Viral advertising, content, Entertainment, technology, YouTube

What 2017 holds for customer experience: big data and the rise of immersive personalisation

January 25, 2017

As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.

Ads, News analytics, brands, Christmas, marketing, Regulation

Rise of the bots: Huge networks of fake accounts found on Twitter

January 25, 2017

Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.

Ads, Regulation, Social Twitter, UK
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