Lego debuts social network for kids
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.
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What’s Next in Customer Experience? Reimagining Business.
With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.
UK beats US and Europe for Christmas 2016 mobile spend
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.
Alibaba in $2.6bn bid for Chinese mall operator Intime
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.
First companies certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Asda cuts food waste with supplier matchmaking app
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.
4 global search trends: US paid search reverses downward trend to rise 15%
US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.
Asda debuts Walmart Exchange ad platform in the UK
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.
Path to purchase: 7 interactions “before purchase produces optimum online sale”
Online shopping journeys with seven interactions produce the healthiest sale, according to new research.
Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.