Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
Over a third of organisations feel they do not have enough board support when it comes to executing their digital strategies, according to a new report.
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research.