Thoughts for the future: The next steps in programmatic advertising
Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.
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Burger King’s Google Home prank backfires
Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.
Brands get real-time ‘event-triggers’ for mobile ads from Blis
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Timberland drives store footfall with mobile location ads
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.
Mastercard looks to the future with artificial intelligence startups
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.
Top challenges for big business in this data-driven year
Mark Lindsay at Experian, looks at the top challenges for big business in this data-driven year, which incorporates research from the company’s 2017 Digital Marketer Report.
Forbes reveals top 30 social media influencers
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.
Google Image Search app gets “similar items” shopping suggestions
The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.
Debenhams goes on affiliate marketing drive with CJ Affiliate
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.
Heston Blumenthal Skype bot caters for cooking questions
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.