On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
Jamuna Nallainathan, Senior Manager, Audience Marketplace, EMEA, at Yahoo looks at why ad tech providers such as demand side platforms may ultimately be in the best position to help advertisers detect fraud.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.
With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics.
Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles?