The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.