Snap shares dive 17% as user growth slows
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
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Half of firms avoid investing in tech because of cost
Almost half of firms (48%) are putting off investing in technology for their sales teams because of concerns over cost, according to new research.
Yahoo Sport kicks off weekly football show “For The Win”
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Google starts to tell publishers if their ads are annoying
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
White paper: IAB Europe offers guide to Programmatic Mobile
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
YOC forms “brand safe ad environment” with Future and Appetite
Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.
Tech firms enjoy 21% rise on AIM stock exchange this year
The average enterprise value for AIM listed tech stocks has increased 21.3% since the start of the year, according to new research.
Kantar Media adds Facebook measurement to Social TV Ratings tool
Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.
Top marketing analytics tips: How to spot a people-based faker
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]