Millennials have had more than their fair share of bad press lately. Dubbed the ‘go nowhere’ generation, they’re often associated with a lazy, risk-averse attitude, but are they just misunderstood? With inspirational millennial entrepreneurs making headlines and many businesses investing in a millennial workforce, it would seem so. Nick Pollitt, Managing Director of office furniture … [Read more…]
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.
More than half of Britons polled admit to using an ad-blocker online whilst browsing the internet, with males slightly more likely to do so than females, and those living in the East Midlands more inclined to use ad-blockers than any other region, according to new research.
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
From big data to sender reputation, Steven Ledgerwood, Managing Director, UK at Emarsys explores the importance of email deliverability for marketers.
More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.
Speed and convenience top consumers’ motivations for choosing to shop in-store, directly impacting bricks-and-mortar conversions, a new report from PCMS, a global provider of unified commerce solutions, reveals.