With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.
Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.
Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.