Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.
Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.
Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.
There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.
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