Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
In-game advertising platform Anzu.io has struck new partnership with InMobi Exchange to let brands programmatically buy in-game display and video ads in all of Anzu’s mobile gaming inventory.
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.
Large businesses are preparing to lead the charge when it comes to digital innovation in 2021, with 66% saying that Covid-19 prompted them to overhaul their approach, according to new research.
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.