Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.
Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research.
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.