Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.
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Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.
Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Sports streaming firm fuboTV taps SpotX for programmatic marketing
Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.
Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
Lastminute teams with Rough Guides for ad targeting
Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.
Multi-tasking Brits embrace mobile working
A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.
YouTube to screen videos for premium advertisers to tackle brand safety concerns
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.