Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.
Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology.
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.
Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report.
Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
Google is giving its users more ways to avoid remarketed ads that follow them around the web.
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.