US Facebook use declines for the first time
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.
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WPP posts worst results since the global financial crisis
Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.
Spotify plans $23bn IPO
Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.
Top tips: Building a more collaborative and flexible workplace to meet the needs of the always-on customer
Demand for remote and flexible working has risen dramatically over the last few years. Nick Nonini, Managing Director EMEA at Verint Systems, looks at how businesses are empowering their workforce to meet the demands of the always on customer.
Global internet trends: access grew by 8.3% in past year
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Marketers ‘too optimistic on digital strategies being fit for purpose’
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
Ad targeting trends: The rise of ‘Personal Prime Times’
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Getting too personal? Consumers shun brands that celebrate their birthday or address them by name
Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Google lets brands compare mobile performance with rivals
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.
Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.