IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.
IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.
Inspiring the next generation into IT is clearly important, but says Zoe Cunningham, Managing Director, Softwire, the skills gap and gender imbalance will never be addressed without some radical thinking. There is a massive opportunity to use the new Apprenticeship Scheme to bring women back into the workforce as software developers – delivering both a … [Read more…]
As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.
Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.