Ads Archives

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

White paper: Global video trends- traditional TV boosted by ‘communal experience’

August 21, 2018

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

Firms ‘wasting $28m on flawed digital projects’

August 14, 2018

More than half of organizations say that a fixation on transformation is raising risk of wasteful projects, as 86 percent see next 12 months as a critical period for businesses, according to new research.

Bud Light launches viral magical wizard campaign

August 14, 2018

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

Back to school marketing trends: Health ‘top priority for UK parents and pupils’

August 13, 2018

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.