Ads Archives

Search and social to drive 67% of adspend growth by 2020

September 24, 2018

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

September 20, 2018

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

Majority of UK holiday shopping ‘will occur digitally and not in-store’

September 19, 2018

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research.

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

High-impact digital display ads ‘amplify standard media’

September 19, 2018

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

September 18, 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

AI ‘to create twice as many jobs as it destroys’

September 17, 2018

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

The UK’s favourite events revealed: sport, music and theatre top list

September 17, 2018

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.