Most CIOs fear IoT performance problems could damage revenues
Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.
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Singles Day: UK marketers missing a global opportunity
With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.
UK brands ‘need to speed up’ investment in AI
Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.
Brexit and digital marketing: What does a ‘no-deal’ mean for data?
A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.
How millennials (and other demographics) are engaging with print v digital
Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.
Netflix tests adverts for its own shows on ‘binge watchers’
Video streaming giant Netflix is running adverts for its own content during buffering between shows.