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App Annie predicts 2019 in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go
This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months … [Read more…]
Top marketing tips: 4 predictions for 2019
Simon Theakston, Co-Founder and Managing Partner, at SBDS, looks at what we can expect in the marketing and advertising industry from the year ahead when it comes to all things data.
Native ads beat display ads for viewer recommendations
Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.
Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
Top tips: How brands are preparing for the “access on demand” economy
More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]