Ads Archives

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

February 4, 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

National sickie day: 10 worst excuses for duvet days

February 4, 2019

Today marks National Sickie day (Feb 4th),which has traditionally seen the highest number of workers calling in sick. New research indicates that a lack of consistency in sick leave policies is contributing to ‘sickie’ culture.

Google shopping search trends: Amazon and Etsy big winners in US

February 4, 2019

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Facebook profits hit record high (despite year of scandals)

January 31, 2019

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Burger King under fire for ‘exploiting’ influencers in marketing stunt

January 31, 2019

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

The power of a single customer view: 4 tips for better analytics

January 31, 2019

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

Unilever develops cross media measurement model for brands

January 30, 2019

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.