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Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Ads, Content, E-commerce, Regulation advertising, brands, content, digital marketing, marketing

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

February 8, 2019
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

Ads, News, Social apps, brands, content, demographics, Facebook

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Ads, Content, Mobile, Social advertising, Amazon, Android, apps, brands

AI used to ‘complete unfinished symphony’ by Schubert

February 6, 2019

Huawei has used the power of AI and human expertise to compose the final two movements of Schubert’s famous Symphony No. 8. commonly known as the ‘Unfinished Symphony.

Ads, Content, News Europe, music, technology

Spotify buys two podcast giants

February 6, 2019

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

Ads, Content, Mobile, News, Video Amazon, content, media, music, video

Top hotel booking sites halt ‘misleading’ tactics and hidden charges after investigation

February 6, 2019

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

Ads, Content, Regulation, Search Search

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Ads, Content, E-commerce, News, Social content, email, images, media

Super Bowl stats: Ad spend drops for second year running

February 5, 2019

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

Ads, Content, News, Video, Viral advertising, Amazon, brands, games, Google

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

Ads, Content, News, Social, Video, Viral Amazon, brands, Google, marketing, Microsoft

Americans now see as many Super Bowl ads on YouTube as on live TV

February 5, 2019

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

Ads, Content, Mobile, News, Social, Video, Viral Amazon, global, Google, Microsoft, Search
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