Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.
To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.
72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.
Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.
LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.
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