Ads Archives

Google Maps opens to ads: more sponsored listings and ‘suggested locations’

April 11, 2019

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Lush shuts social media channels: “We’re tired of fighting algorithms”

April 11, 2019

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Facebook plans to scan people’s photos into their own ads

April 10, 2019

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Data, Technology, Creative And Strategy: The Perfect Digital Storm

April 10, 2019

There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

4C buys stake in iQ Media to create TV intelligence network Kinetiq

April 10, 2019

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.

Gameloft picks PubMatic for programmatic in-app ads

April 10, 2019

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

Bensons for Beds and Harveys Furniture hires Upland Rant & Rave for ‘fast feedback’ customer service

April 9, 2019

UK retail group, Steinhoff is rolling out of Upland Rant & Rave fast feedback tech across Bensons for Beds and Harveys Furniture, as part of their improved CRM offering.

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

April 9, 2019

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

Poor branding putting companies at risk of losing customers

April 9, 2019

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.