After a year of working closely together and demonstrating the effectiveness of its digital campaigns, Swedish tech company, Brand Metrics, is bolstering its relationship with diversity media network, Brand Advance.
Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as a number of agency partners to deliver brand suitable video advertising products for the market. As part of the partnership, Mitsui is making a strategic investment in order to accelerate Zefr’s growth in the market. According … [Read more…]
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Customer identity and access management (CIAM) is essential for any business. From a customer’s point of view, the right solution enhances digital experiences by providing significantly better onboarding, personalisation, omnichannel experiences, and privacy controls. Darshana Gunawardana, Associate Director/Architect at WSO2 discusses how CIAM works and the benefits it provides in the 4 stages (awareness, consideration, … [Read more…]
Tom Acland, CEO at 3DEXCITE, looks at how businesses can use technology such as AR/VR to transform the customer journey.
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.