Criteo launches targeting ad solution for a post-cookie world

Criteo buys Mabaya to boost retail media tools for advertisers

Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.

As the advertising industry prepares for a world without cookies, Criteo’s solution will allow brands to connect first-party data with real-time contextual signals from shoppers.

Criteo’s contextual advertising solution is an important milestone in the company’s larger vision to become a Commerce Media Platform, a world-leading media activation platform that enables media monetisation and powers global brands, agencies and retailers to optimise their sales and digital advertising returns.

“As third-party cookies phase-out and data privacy is top-of-mind for consumers, marketers are looking for new ways to continue to reach the right audience efficiently in brand-safe environments,” said Todd Parsons, Chief Product Officer at Criteo.

“Criteo’s contextual solution significantly raises the bar – and allows marketers to combine traditional contextual targeting with commerce data – uncovering the relationship between content and buying behaviors to further drive revenue and accurately measure the impact of their contextual campaigns in cookie-free media. It’s all thanks to the massive amount of first-party commerce data safely housed in Criteo’s Shopper Graph.”

Criteo contextual targeting is now in limited availability for customers in select markets, including the U.S., U.K., Germany and France. Criteo intends to generally release the solution in the second half of the year. To learn more, visit here.