TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.
With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.
Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.
Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.
The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.
The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.
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