Ads Archives

The rise of TikTok: Bytedance breaks billion monthly users across apps

June 26, 2019

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness

June 25, 2019

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

June 21, 2019

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

June 21, 2019

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile

June 21, 2019

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.

Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose

June 21, 2019

Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.