Ads Archives

Bidstack launches in-game ads plugin with Unreal Engine

August 22, 2019

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

Top tips: Turn Gen Z’s frustrations with Amazon to your advantage

August 21, 2019

A recent survey revealed that the e-commerce giant is struggling to generate loyalty among the newest generation of shoppers. Conor McGrath, Head of UK Clients at parcelLab, looks at what’s putting them off Amazon and how other retailers can gain from it.

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

August 21, 2019

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

August 21, 2019

Facebook has launched a new privacy tool “Off-Facebook Activity” in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

Pulicis buys Rauxa to boost data creativity for clients

August 21, 2019

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Twitter sparks controversy over sponsored anti-protest ads for China government

August 20, 2019

Twitter is reportedly running ads from China’s state-backed media outlet Xinhua attacking the Hong Kong protesters.

Guest comment: Rebuilding the relationship between social media and advertisers

August 19, 2019

Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.

Adform debuts cross-device targeting solution

August 19, 2019

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

In-house marketing: the need for speed

August 16, 2019

Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.