News Archives

Is Fortnite becoming the next big social network?

June 13, 2019

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

June 13, 2019

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

June 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

9 in 10 Companies see ‘Self-Service’ as the future for customers

June 11, 2019

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

Nike sells digital trainers exclusively via Fortnite

June 11, 2019

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

Crowdfunding trends: Blockchain and video games most popular projects

June 11, 2019

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

London ‘top tech hub for overseas expansion’

June 10, 2019

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

The Love Island effect: Influencer ROI ‘is more theatre than reality’

June 10, 2019

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

Guest comment: Is the UK really ready for any Brexit resolution?

June 7, 2019

UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.

Budweiser supports England Lionesses in World Cup ad campaign

June 7, 2019

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.