News Archives

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

July 3, 2019

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

iPhone designer Jony Ive to leave Apple after 30 years

June 28, 2019

Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a “natural” time to go.

Top tips: How brands can leverage a cultural moment to start a conversation

June 27, 2019

As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.

Most consumers fail to recall brands from ads deemed “viewable” by the industry

June 27, 2019

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Formula 1 hires Inskin Media for global advertising drive

June 26, 2019

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.

The rise of TikTok: Bytedance breaks billion monthly users across apps

June 26, 2019

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.