News Archives

The price of slow tech roll-outs: Staff held back by legacy technology

October 8, 2018

Organisations’ fears that inability to deliver an agile workspace will have a significant impact on their business competitiveness and ability to attract and retain staff, according to new research.

“Alexa, process all my sales orders for the day”: Why voice is the future of eCommerce

October 5, 2018

With ever more people using voice assistants to shop, are retailers missing a trick? Mike Cockfield, CEO at Khaos Control Solutions, looks at how business can quickly implement voice technology to offer customers a buying process that is as simple and effortless as possible.

Netflix now accounts for 15% of global internet traffic

October 5, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

Kids prefer mobiles and tablets to holidays, toys and pets

October 5, 2018

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

UK has second largest smart home market in Europe

October 4, 2018

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research.

Brexit and the UK consumer: How will it change marketing?

October 4, 2018

UK ecommerce growth at risk as 94% of online brands lose EU customers since December

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

The rise of esports: Is it ready for the mainstream?

October 4, 2018

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

New tech, new dangers? Drivers concerned about car-hacking

October 3, 2018

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.