Whilst Millennials and Generation Z expertly use digital technology – as, for the most part, it’s had a natural introduction into their lives – the older generation can often experience difficulties with unfamiliar workplace technology and software. Gavin White, Managing Director at Autotech Recruit, looks at how business owners can successfully bridge the skills gap.
Over the summer, a new programmatic marketing technique called ‘bid catching’ sparked controversy. The innovative but potentially opaque process extended the life of failed ad auction bids by tweaking the ad criteria. Oliver Gold, UK MD at YOC explains why this breached trust and offers a way to prevent it happening again…
As attention spans shorten and people become more selective with the content they read, listen to or watch, it’s important the marketers understand consumers habits like these to then be able to target them later on down the road. Nadjya Ghausi, vice president of marketing at Prezi, explores how marketers can use visuals, storytelling and … [Read more…]