News Archives

Snapchat unveils gaming and AR platform

April 8, 2019

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.

Most Americans think social media divides country more than it unites

April 8, 2019

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

April 5, 2019

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Is ROI dead? New report shows rise in Customer Lifetime value metric

April 4, 2019

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

Top B2B sales tips: Fixing the broken sales funnel

April 2, 2019

To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data, as James Isilay, CEO, Cognism, explains.

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.