Majority of marketers “not confident they’ve sussed mobile”
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
Mobile
Virtual flop? VR device sales falling short of expectations
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.
Snapchat downgrades 2017 ad revenue forecast by $30m
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.
Google’s Latest Crackdown On Interstitial Ads – Will Publishers Have To Rethink Their Revenue Model?
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.
Sponsored elephants? #MarchforGiants brings 3D posters to life around world
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Instagram Stories gets Snapchat-style geostickers
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.
App ad trends: Mobile video ad spend dominates gaming
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research.
PG Tips turns Monkey into Facebook chatbot for Red Nose Day
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.
5 out-of-home technology trends that business owners should know about
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.