Mobile Archives

Burger King’s Google Home prank backfires

April 18, 2017

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

Brands get real-time ‘event-triggers’ for mobile ads from Blis

April 18, 2017

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.

Timberland drives store footfall with mobile location ads

April 18, 2017

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

Mastercard looks to the future with artificial intelligence startups

April 18, 2017

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.

Quicker than Agile: Is a thumb-friendly, voice-controlled t-shirt designer possible?

April 12, 2017

In 2013, Spreadshirt created a touch-optimised t-shirt design tool for tablets, but didn’t think it would catch on. But then it saw a 73% rise in smartphone orders. Tony Findeisen, the lead-developer at Spreadshirt, offers tips on how to create for the smartphone ecommerce experience.

Mobile drives digital ad spend past £10 billion threshold

April 12, 2017

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.