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Mobile

Global ad spend slows again as search gives way to display

September 11, 2017

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, agencies, content, Europe

Audi A8 ties with HERE location technology

September 8, 2017

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day.

Mobile brands, Maps, Search, technology

WhatsApp debuts business channel: KLM first brand to sign up

September 6, 2017

WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.

Mobile, Social global, local, media

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]

September 6, 2017

This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.

Mobile, Social Apple, apps, content, France, global

Tinder becomes top paid app for first time

September 5, 2017

Tinder has become the top-grossing app in Apple’s online shop, topping the likes of Netflix, Pandora and hit mobile games like ‘Clash Royale.’

Mobile, Social Apple, apps, games, Twitter

Mastercard and Garmin lets people pay via fitness watches

September 1, 2017

Mastercard is adding payment capabilities to the newly launched Garmin vívoactive 3, letting people pay for goods while out keeping fit without provide having to carry their phone or wallet around.

E-commerce, Mobile, News Android, Apple, security, technology

Wearable technology: What you need to know [INFOGRAPHIC]

September 1, 2017

From smart watches to Google Glass, wearable technology is a growing trend. But what are the most popular applications for your brand?

Mobile Google, infographic, technology

Domino’s teams with Ford for self-driving pizza delivery cars

August 30, 2017

Domino’s Pizza is trialling self-driving delivery cars in the US, following a partnership with Ford.

Ads, Mobile Amazon, Google, USA

Pfizer app uses Minecraft to help kids with hemophilia

August 29, 2017

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.

Mobile

Global gamification market to decline as competition heats up- report

August 29, 2017

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.

Mobile, News Entertainment, games, global, marketing, media
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