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Mobile

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

October 10, 2017

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

Ads, Content, Mobile, Social brands, Facebook, global, local, technology

Mobile to make up more than half of all digital ad spend in Nordics

October 10, 2017

In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

Ads, Mobile advertising, agencies, government, media, technology

End of an era: AOL shuts down Instant Messenger AIM after 20 years

October 9, 2017

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.

Mobile, Social AOL, apps, email, Facebook, Google

Cashless technology: Canada leads cashless economy

October 9, 2017

Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.

Ads, E-commerce, Mobile China, France, infographic, technology, UK

41% of marketers ‘intimidated by mobile programmatic’

October 9, 2017

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.

Mobile advertising, marketing, media, UK

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?)

October 5, 2017

Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.

Mobile email, Google, music, Search

Cool or creepy? Google AI camera “decides when to take photos”

October 5, 2017

Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating… or creepy?

Mobile, Social Apple, Facebook, Google, media, Privacy

Quarter of North American fast food customers using mobile payments

October 4, 2017

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

E-commerce, Mobile Asia Pacific, brands, China, Europe, global

Toys ‘R’ Us woos back shoppers with augmented reality in-store game

October 3, 2017

Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.

E-commerce, Mobile Android, games

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

October 2, 2017

Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.

Ads, Mobile, News advertising, Privacy, retail, Travel, UK
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