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Mobile

Open letter to Apple from ad industry: ‘Help us create a universal ID solution’

September 17, 2020
Open letter to Apple from ad industry: 'Help us create a universal ID solution'
Open letter to Apple from ad industry: 'Help us create a universal ID solution'

This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.

Ads, Mobile, Regulation advertising, mobile marketing, Regulation

Guest comment: Why TikTok has come of age during the COVID crisis

September 15, 2020
Guest comment: Why TikTok has come of age during the COVID crisis
Guest comment: Why TikTok has come of age during the COVID crisis

As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.

Ads, Mobile, Social mobile marketing, social media

Zoom profits double as lockdown boosts “future of working anywhere”

September 2, 2020
Zoom sales quadruple again (but stock falls)
Zoom sales quadruple again (but stock falls)

Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.

Mobile, Video mobile marketing, video

Walmart teams with Microsoft for TikTok bid

August 28, 2020
Walmart teams with Microsoft for TikTok bid
Walmart teams with Microsoft for TikTok bid

Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.

Ads, Mobile mobile marketing, social media

Vodafone develops driverless golf vehicles for Wales Open

August 25, 2020
Vodafone develops driverless golf vehicles for Wales Open
Vodafone develops driverless golf vehicles for Wales Open

Vodafone has partnered with Aurrigo to create a driverless transport service from the clubhouse to the opening tee at this year’s ISPS Handa Wales Open.

Mobile mobile internet

The 5 flying car projects closest to reality

August 21, 2020
The 5 flying car projects closest to reality
The 5 flying car projects closest to reality

A first-generation flying car could cost as little as £95,000, with that 38% of active flying car projects currently in the flight-testing stage, according to new research.

Mobile technology

Google launches travel planning tools to tackle pandemic

August 17, 2020
Google launches travel planning tools to tackle pandemic
Google launches travel planning tools to tackle pandemic

Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.

Mobile Google, Travel

Fortnite sues Google and Apple over app store bans

August 14, 2020
Fortnite sues Google and Apple over app store bans
Fortnite sues Google and Apple over app store bans

Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.

Mobile gaming, mobile marketing

Norwich City, BADU Sports and Bidstack launch football youth initiative

August 14, 2020
Norwich City, BADU Sports and Bidstack launch football youth initiative
Norwich City, BADU Sports and Bidstack launch football youth initiative

Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.

Mobile games, sport

Google revamps Lookout: App reads grocery labels for blind people

August 13, 2020
Google revamps Lookout: App reads grocery labels for blind people
Google revamps Lookout: App reads grocery labels for blind people

Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.

Mobile mobile internet
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