Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.
Mobile
Three takes IoT services global with Cisco “Jasper Control Center”
Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.
Google lets brands compare mobile performance with rivals
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.
Google Play allows Kenya’s M-Pesa for mobile payments
Google has integrated Kenya’s primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.
Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.
Fast broadband a priority for many UK home buyers
Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.
17 million Brits ready to pay with wearable devices
One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research.
Huawei unveils first AI-powered smartphone to drive a car
Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.