Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Mobile
Carrefour and Google team up for voice shopping in France
Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.
Could chatbots ever become engaging conversationalists?
Will we one day be having meaningful artificial conversations, or is it too much to ask our chatbot friends? Howard Williams, marketing director at chat specialist Parker Software, investigates where chatbots need to improve if they’re to become true conversationalists.
London named Artificial Intelligence capital of Europe
London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Instagram planning long-form videos?
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
World Cup 2018: Analytics reveals most anticipated matches
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
Your ads are annoying people: 6 tips for better mobile advertising
Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.
Walmart to launch shopping via text service
Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.
Top sports marketing tips: Score this World Cup with Dark Social
Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.