Mobile Archives

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

February 4, 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Facebook profits hit record high (despite year of scandals)

January 31, 2019

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Unilever develops cross media measurement model for brands

January 30, 2019

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

January 29, 2019

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

Mobile

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

Budweiser goes green with 2019 Super Bowl ad

Unilever develops cross media measurement model for brands

Does AI really boost ROI? Half of marketers say they’ve seen proof

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

UK ad spend rises 5.1% as mobile soars