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Mobile

Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’

November 27, 2015

Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research.

Ads, Mobile advertising, Europe, games, global, Latin America

Europe mobile trends: Early adopters continue to evolve

November 26, 2015

Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.

Mobile analytics, Android, apps, Brazil, Christmas

Movember targets ‘Mo Bros’ through location based marketing

November 25, 2015

The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.

Ads, Mobile brands, marketing, media, technology, UK

Star Wars goes VR: Disney joins forces with Google Cardboard

November 24, 2015

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

Mobile, News Android, apps, content, Google, marketing

Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]

November 24, 2015

It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.

E-commerce, Mobile analytics, apps, Australia, brands, Christmas

No texts please, we’re British: Workers too polite to text their bosses’

November 24, 2015

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.

Mobile email, global, media, technology, UK

‘Tears of Joy’ emoji named word of 2015

November 23, 2015

Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life.

Mobile, Social apps, Facebook, media

The rise of chat apps: 2bn mobile messaging users by 2018

November 23, 2015

Over 1.4 billion global consumers will utilise a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.

Mobile, Social advertising, apps, content, Facebook, games

ITV syncs TV ads with second-screeners simultaneously

November 23, 2015

ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.

Mobile, Video content, demographics, technology

J2O Instagram ad banned for breaking social media celebrity ad rules

November 20, 2015

Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.

Ads, Mobile, Regulation, Social advertising, content, marketing, media, Twitter
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