2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including … [Read more…]
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter’s reunion and the … [Read more…]
The Chronos pad- a gadget that promises to turn almost any regular watch into a smartwatch- is being developed in the US.
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser.
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.