Mobile experiences ‘make or break’ customer loyalty- study
The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.
Mobile
Combined TV and Twitter ads ‘get 18% boost on ROI’
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
World’s cheapest smartphone: £3 smartphone to launch this week
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77).
Augmented Reality 101: What It Means for the Future of Business
As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Google’s latest robot butler does the dishes
Boston Dynamics’ latest robot appears to be designed to help in the kitchen, with the ability to load a dishwasher and walk up stairs.
Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.
Tackling mobile ad blocking: Consumer control and “common sense” are key
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.