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Mobile

Smart cities warning: UK councils ‘not on track delivery’

July 8, 2016
Smart cities: London and five European partner cities hit €250m investment in IoT technology
Smart cities: London and five European partner cities hit €250m investment in IoT technology

Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.

Mobile, News, Regulation government, local, Maps, technology, UK

Facebook debuts wireless access platform

July 8, 2016

Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular.

Mobile, Social Facebook, images, India, local

Euro 2016 takes mobile mainstream: Sports app use grows 65%

July 8, 2016

As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.

Mobile analytics, apps, France, Germany, media

One last chance to enter Lovie Awards: Deadline extended to 29th July

July 7, 2016

The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.

Ads, Content, E-commerce, Mobile advertising, Apple, apps, Entertainment, Europe

Beyond touchscreens: The future of interaction [INFOGRAPHIC]

July 7, 2016

It’s hard to remember a world without touch screen interfaces, but how might we interact with technology in the future? This new infographic from ShopSmart looks at the potential for holograms, bendable screens and even mind-control…

E-commerce, Mobile infographic, technology

Google ‘Expanded Text Ads’: 20% increase in CTRs

July 6, 2016

Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.

Ads, Mobile, Search digital marketing, Google, marketing, Search, technology

Top IoT tips: When not being ‘genuinely’ real time could mean missing out on some of the action

July 5, 2016

With the advent of the Internet of Things, John Fleming marketing director Webtrends EMEA looks at what marketers actually need to take advantage of the opportunity as real-time, all of the time.

Ads, Mobile analytics, apps, ecommerce, Facebook, marketing

Desperados runs vertical beer ad for mobile generation

July 5, 2016

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.

Ads, Mobile advertising, content, marketing, media, smartphones

Top tips: The silvers are surfing online with tablets but is anyone targeting them?

July 5, 2016

Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.

Ads, Mobile advertising, Amazon, Christmas, Facebook, Google

Battle of the Facebook chat apps: WhatsApp used more than Messenger

July 1, 2016

Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind.

Content, Mobile, Social apps, Facebook, global
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